Blog
Long-form pieces
Loyalty-app comparisons run on real Shopify stores, with the redemption and AOV numbers that came out the other side.
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2026-05-01
Yotpo Loyalty Migration from Smile.io: 7 Things That Don’t Transfer
Four 2026 migrations, the seven things that don’t carry over cleanly, the 14-day customer-comms cutover, and when the migration actually pays for itself.
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2026-04-30
Smile.io vs Yotpo Loyalty — 90 days of data from 8 Shopify stores
Eight stores, two platforms, real redemption rates and repeat-purchase lift. The ugly answer: store size mattered more than the app.